Archive for Marketing

Guest Post – Why Video is your best selling tool.

My thanks to the lovely people at NuBlue in Lancaster for this Guest Blog.   How video helps transactional websites sell more. According to internet giant Buffer; product videos increase the likelihood of purchases by 85%. A huge figure and perhaps surprising statistic but how and why does video make such a dramatic difference? We […]

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Now you CAN do it yourself (Again)

Over the years people have asked me many times to help them make their own videos themselves. And I’ve always resisted, working on the principle that I’m doing myself out of a job. But finally with the success of the Vodcast project for ITC I’ve been persuaded to change my mind and not so long […]

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Case Study: Vodcasts

Problem: You have a requirement to put a lot of simple videos on the web quickly and on a regular basis but you don’t have the budget. What do you do? Answer? Call SPL! We have developed a system to do just that!

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Kids@Play Bumpacars – Mickey and Minnie

Ho Hum. 25-odd degrees outside and we’re thinking of Christmas. Actually not really THIS Christmas but the one after it. Your favorite neighborhood toy store made most of its its buying decisions for Christmas 2013 months ago and about this time of the year, manufacturers start developing their new toys for the following year.

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Innovation!

One day we were asked to make a training film – but with a difference! Normally when we get asked to make training films it’s for something technical that requires lots of complex shooting.  But this one was different!

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